90% of people who buy from Amazon only purchase products that have 3 stars on their reviews. If you’re an Amazon merchant, you’re probably sick to death of hearing just how important reviews are, particularly if you’re struggling to get your customers to leave any sort of review at all. But here’s the thing. It’s a catch 22.
Your reviews aren’t just key to closing the deal and making your customers press that magical ‘buy’ button, they’re also integral to your products being found in the Amazon search engine. Your reviews with over 3 stars are useless to you, if potential customers can’t find the products that have these good reviews.
Today we’ve got 3 tricks to help you climb the Amazon search lists and place your products higher than the similar products of your competitors, in an attempt to get to the first page of search.
1. Be flexible with your prices
Price is such a major factor in a customer picking a particular product to purchase! In order for your price to be the most appealing one in a sea of prices, without you significantly compromising your profit, you need to keep an eye on your competitor’s prices. Ever so slightly undercutting will put you ahead of the game, winning you more sales, more reviews, and more action. This will also send a signal to search that your product is the more popular one and should therefore be getting greater exposure.
Monitoring competitor’s fluctuating prices is obviously a time-consuming task, so in order to be successful at it, you’ll need some sort of software that will enable you to edit multiple listings fast. Amazon Business Integration is ideal for this. Price optimisation all too often equates to listing optimisation.
2. Optimise your product descriptions
There are a few good rules of thumb when it comes to writing your product descriptions and if you stick to them, they’ll serve you well. First of all, there’s no need to include information about branding in the description, purely because you’ll already have provided this separately. Then, consider how your customers might be using search to find a product like the ones you sell.
Add as much new, relevant information as you can in the description space, without doubling up on the words used in the title. Material, colour and size are all useful, as are as many search terms used to describe your product as possible. Think of the words your customers might use to look for a steel whistling camping kettle for their Aga (for example.)
Make sure your description speaks to your human readers as well as the algorithm that will get you up the search lists, because once your customers find your product, the description needs to be appealing enough to make them buy it.
3. Cross-selling and up-selling
These are the terms used to describe the way in which Amazon uses ‘related items’ searches to show customers other products they may be interested in after having made a specific purchased. Related products are linked to lists. Lists on any kind of theme are possible and having your products appear on relevant lists will help you climb the search pages. As an Amazon customer, you can create lists and put your products in it using listmania.
Getting to know how items are searched for will help you get higher in your quest for higher search listings, as will keeping an eye on your competitors. However, when it comes to editing your product descriptions, Amazon Business Integration is the easiest, fastest way to do it. Give us a call to find out more about how we can save you time and money.
You may also want to read 5 Ways We Can Help You Grow Your Amazon Business