4 Novice Amazon Merchant mistakes to avoid

Whether you’re planning to begin selling on Amazon, or you’ve started selling and you’re wondering why you’ve had very limited success to date, we can help. This situation is especially frustrating when you can see similar products are selling for similar prices from other buyers. There’s a number of mistakes you could be making that are preventing you from enjoying huge sales.

Today we’re going to look at 4 mistakes in detail. Some of them are obvious. You’ll be kicking yourself for not double checking your account is in order. Some of them are less obvious.

1. Unfinished product listings

You might think you completed your product listings satisfactorily because you completed all the fields with relevant information, but how much research did you do before you chose your wording? If you didn’t look at similar products listed by top sellers of them, with a view to improving upon (and certainly not duplicating) their product descriptions, then you could be losing out on sales.

Have you included every piece of information about your product? If you’re missing the model, the make, the brand or significant keywords associated with your product, then your potential customers will not be directed towards your listing when they put that information into Amazon search.

It’s easy to miss out keywords if you’re stocking a lot of similar products and your EDI software is churning out similar descriptions for your convenience. Every so often it’s worth casting a fresh eye over the product and researching all the keywords that are associated with particular products. It could make all the difference to your sales.

2. Poor customer service

Nobody sets out to provide poor customer service, but all too often something unexpected happens that can tip you into a poor service zone. It might be the case that you took a large order for a product you don’t normally stock in quantity, you can’t answer a difficult customer query appropriately, or there’s a delay in you getting the product sent out.

This is why it’s important you have sales processes in place and you’re aware of potential problems that can occur. In this way you can make contingency plans. Poor service leads to poor reviews and ultimately to poor sales. EDI management systems, such as Amazon Business Integration will help you with your stock control.

3. Not asking for reviews

If you’re scared of getting a bad review, you need to get over it, particularly if it’s stopping you from asking customers for a review. Reviews are key to sales, both because they affect your listings in search and because a product with a lot of reviews has much more authority and potential to build trust with a customer, even if it genuinely isn’t great.

You can turn a bad review around by responding diplomatically to the customer, but you can’t grow your sales if you’re not getting reviews.

4. Violating Amazon’s selling policies

Nobody reads the small print, right? Well, you should be, because non-compliance with Amazon’s strict selling policies, could get your listing, or even your whole account, removed. A few common violations include trying to set up two accounts for one seller, sneaking your website URL into your listings, or account information, copying product information from another seller word for word and putting percentage-off discounts into your product title.

Amazon Business Integration can help you avoid a number of common mistakes, every single time you list a product. Want to automate the mundane tasks and free up your time to concentrate on strategy and product selection? Then get in touch with us to find out how EDI can dramatically improve your fortunes.

AdvanceFirst Technologies

AdvanceFirst Technologies

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