Amazon Seller Suspensions: Why they Happen and How to Avoid Them

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When you’re establishing your Amazon business, it’s a time of excitement and a great deal of work. This often means that many sellers don’t fully understand the rules around what they can and cannot do. Amazon doesn’t make this easy either, because there is no prescriptive, established list or place that spells out what you can’t sell and the reasons for seller suspensions.

Then there are the times that an account suspension comes out of the blue, leaving your head spinning as you try to pinpoint what you did wrong.

Because the topic of Amazon seller suspensions is so opaque, we’ve put together this handy guide showing the most common reasons for account suspensions and how to avoid them.

Neglecting the Seller Account

One of the main reasons seller accounts receive a suspension is also one of the easiest to avoid. Many e-commerce businesses on the Amazon platform establish their seller account and then neglect it, seeing it as nothing too important.

But this is where customer messages and feedback dwell, so it’s important to always keep a close eye on your seller account and action any queries or complaints quickly and to the customer’s satisfaction. EDI managed services from Amazon Business Integration can help ensure you never miss another red-flag message, providing you with fully automated and integrated messaging solution. That means no more unexpected negative feedback and a single point from which you can manage all your Amazon messages.

Inaccurate Listings

We’ve all found product listings on Amazon that don’t sell what they advertise, and sometimes this isn’t even the result of intentional bad practice – it could just be a mistake. But Amazon doesn’t know the difference between an error and deliberate attempt at tricking buyers, so dishonest or inaccurate listings are a quick route towards account suspension.

The best way to avoid this kind of situation – and a great way to make your product listing process efficient – is to use a dedicated EDI software for the task. Amazon Business Integration’s EDI Amazon software enables you to increase the scope of the products you sell, while also making sure that all listings are accurate and will meet Amazon’s requirements.

Not Fulfilling Orders

This seems like an obvious one, but it’s a problem that many Amazon sellers run into at some point.

You might experience a sudden surge in demand for a particular item or not have enough stock over a busy buying period, but whatever the reason Amazon comes down hard on sellers who don’t meet their orders in the specified timeframe.

You can prevent this from happening by using EDI software to link your Amazon inventory to an integrated system. The idea is to formalise the structure of data exchange with Amazon, with the ultimate goal being end-to-end integration with your internal systems. And the result is you’ll have an up-to-date insight into what stock you have and where you need to re-order, and you’ll never miss another fulfilment deadline.

To find out more about EDI managed services for your Amazon business, get in touch with Amazon Business Integration today. We can help streamline the processes of your business, delivering better performance and enabling you to reposition your resources to the benefit of your business.

AdvanceFirst Technologies

AdvanceFirst Technologies

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About AdvanceFirst

Since 2003 AdvanceFirst Technologies Ltd has rapidly become one of the most successful specialist EDI companies in the UK. With over 300 clients in more than 20 countries and five distributors around the world we now also have an established global presence.

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