Ring Automotive, a well-known leading product supplier to the aftermarket, has been a client of AdvanceFirst for some 17 years! Users of the highly established Intercept-400 product for heavy duty EDI, running across all models of IBM’s iSeries range, Ring also uses other products from the AdvanceFirst range of business solutions.

Using the Intercept-400 product has allowed Ring to confidently provide quality service to its Retail Customer base, knowing that the high reliability of the product mirrors the quality of IBM’s iSeries, complementing it perfectly.
But how good is a product without service to match?
“Whilst rarely required, when help is needed in the form of advice or otherwise, such as assistance in producing a map or requesting the full creation of a map, AdvanceFirst have always been on hand to provide service second to none, as is expected from the provider of quality software designed specifically for the iSeries” says Paul Whittaker, Head of Information Technology at Ring Automotive.
“Furthermore, the support I want, when I need it, is always there from people who know my exact set-up, without needing to explain everything each time, although I rarely have to call! Confidence in the technical solution translates to confidence with the sales team, as they know that EDI, the key element for communicating with customers, will always work; and when such a process is a condition of trade that’s important,” added Paul.
Paul Whittaker, Head of Information Technology at Ring Automotive Tweet
“Some of the powerful technical features include versatile data integration & transformation, complete end-to-end document tracking & auditing and support for all current EDI standards (XML, TRADACOMS, ANSI X12, EDIFACT etc) as well as their subsets. Although other suppliers of EDI solutions have contacted me over the years, never have I been tempted to change or look closely at an alternative. Basically, it does its job in a sound, reliable manner, slotting neatly into the engine of our business, a bit like a quality car part that proves to be worth every penny spent on it”.